Audience - Ethnicity, socio-economic groups and psychographic profile

Target Audience-

Ethnicity
Our film is based on a teenager girl in a typical high school setting; with a dark past. Our target audience is teenagers of any ethnicity. We are using caucasian females. We chose these actresses due to them bring available; using the opportunities around us.

Socio-economic groups
Socio-economic groups have a large range. They were created to help the government group the population into categories.

A - higher managerial - administrative and powerful jobs, such as; lawyer or surgeon
B -  intermediate managerial - professional and administrative; back manager or teacher
C1 - Supervisory and junior managerial; shop floor supervisor and sales person
C2 - Skilled manual workers, for example carpenter or electrician
D - semi-skilled and unskilled manual workers; assembly line or messenger
E - Casual labourers, the unemployed and pensioners; for example people who live on basic benefits or students

Our film is going to be targeted at the socio-economic group E - students. This is going to be highlighted by the protagonist being a caucasian student girl. This is so that teenage girls can empathise and connect with the protagonist and antagonist of out film. She will be wearing typical girl clothing - clothing brands such as; H&M and topshop.

Psychographic Profile
Psychographic profile fits into groups; much like socio-economic groups. based on personality, beliefs, values, interests and lifestyle choices. The government also uses this grouping to see where different people fit into different categories and compare them. Much like demographic but instead of focusing on the work they do they focus on the behaviour of the audience and their actions.
 For example a group of 16-18 yr olds staying at home and a group of 16-18 yr olds leaving home and having to live for themselves for the first time would be very different audience's. For example if we were aiming the film at a group of 16-18 yr olds that are leaving home, the film could focus on independence.

Age:
Our film is aimed at a teenage audience and a young adult audience, between the ages of 13-22. This is because we believe teens enjoy our genre and theme more , which is teenage murder. As out opening was mostly filmed in a school setting we belie that teenage benefit from this , they can relate and understand the context and setting. Our cast were 16 or 17 and i believe having a cast at the same ages our target audience has benefited our opening , our audience can relate more to our story line, they also feel some kind of connection and relationship as the cast as they have similar features which in this case is age. We used fast pasted editing in our opening , due to the increase in youtube and music videos , fast pasted editing in time with music and beats has become increasingly popular , therefore we used this is some parts of out opening to appeal to our audience , we belive this swill help our opening look up to date. The music we used as a basis for ideas and influences was chosen as its peopler and well known in the younger society. therefore we though basing our music on music that is already popular would give us an advantage and create a more up to date and on trend look to our opening. We would give our opening a rating 12 based on what i read on the BBFC’s website. 

Genre: 
i think the genre of our audience will be fairly split between males and females. Our female actors draw both a female and male audience in but mainly attracting guys due to male gaze. The aspect of violence also attracts a male audience as wifi and horror films are traditionally and stereotypically seen as "male films". The issue of conflict between the girl and the scene in which they get ready draws in a female audience and the aspect of teen conflict also will appeal to a female audience.

Nationality/region:
 Our opening is english that means that our audience will be english speaking. We hope that our audience will become a UK-wide audience and we hope that we would make sales worldwide and over sees.
Our settings include traditional looking english school settings , i think this will appeal to american as it fits the stereotypical image american have on England and i believe that this will appeal to them.
as films such as wild child become very popular due to the english boarding school setting.

Typical audiences for this genre:
Our genre of teenage under and crime is very popular in the movie industry at the moment sue to the break out of series such as scream queens and going back to films such as heathers. The typically audience for the genre such as scream queens is young teens and there is an equal divide between males and females.

Audience I researched
Audience Niamh researched

My chosen genre - Black/dark comedy

Black Comedy - humour that makes light of a dark situation

Films related to black comedy:

• Heathers
• Pulp fiction
• Bad Santa
• Horrible bosses

All these films are making light out of; what in realisty is a bad situation, a humourous situation.

Horrible bosses - follows three friends who murder their overbearing and abusive bosses.
Directed by: Seth Gordon
Written by: Micheal Markowitz, John Francis Daley and Jonathon Goldstein
Box Office: $210M
Horrible Bosses

This film relates to our opening due to the fact that it is a black comedy adn is based arouond murder. Although we dont show the murder in the first two minutes of out opening we are giving the audience partial information to connote that the protagonist is a killer. This is portraying narritive enigma for our target audience. This gives a sense of mystery for the audience. Making them want to watch the reset of the film.


Our target audience is teenagers, our opening is based on a group of teenage girls in a school, there will be a lot of narritive engima during the first two minutes to keep the audience involved and wanting to watch more. The fact that the end scene will be the antagonist crossing off faces on a wall leaves the audience to decode what is going to happen and possible what happened for the antagonist to be doing this.









Pulp fiction - based aorund gangster stories