Gants Rule - Working Title

 It doesn't work absolutely precisely, but the general principle can be clearly seen...
Into the Woods (Rob Marshall, 2014)
$50m budget, global box Office by end January 2015: $165m. US box office: $125m. UK box office: £7.3m.
IMDB; the-Numbers; BoxOfficeMojo; Wiki; Charles Gant's UK column late January 2015; Ben Child's US box office analysis;

There is a greater multiple than x10 when comparing US and UK box office, but the general point of the vastly larger scale can be seen. There may seem a bit of a mystery then as to why there is less than x10 the screens, but this reflects the much higher ticket prices typically charged in the US (2800 screens v 500). The film is unusual in one regard though: around 75% of the global take is from the USA alone; this has been typically around 50%, but recently has been declining to nearer 40% as China's cinema industry in particular grows in scale.

This article shows us that Gants rule is used in many ways that gants rule is used throughout the working title industry. Gants rule is basically explaining that the US box office will always earn 10x as much as the UK box office for example 'Into The Woods' was a $50m was the budget. The US box office was $125m and the UK was £7.3m. There are many reaons for this. Working title for example have a larger box office in the US because the films generally use major american actors and actresses. Also the US is a vast space therefore it is pretty ovbious that the box office will be alrger than the UK's nearly every tiume.