A TV ident is the little bit of video that plays a few seconds before a programme starts, informing the viewer of which channel they're watching. A promotional sequence, it's a critical part of a TV stations brand identity.
This is an example from Cartoon Network. Cartoon Network is a channel that shows cartoons and children's TV shows. This ident shows the classic CN cubes starting to slowly tear apart then spread up, this builds suspense and brings the watcher in. The black and white is contrasting. The then pink background helps us connote the children's showings. Pink is a fun bright colour.
This is Astros ident. It gives a horror feel to it. This is the effect i want to give in my ident, due to mine and Niamhs film being a dark comedy. The black background with the white words, give the impression of a serious production. The flashing blurring out the words into the other gives me inspiration to use fog or smoke over powering the words fading them out. Giving a sense of mystery.
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